Argentina: Marketing in Buenos Aires
Designed for all Poole majors and minors, this Maymester program introduces students to the broad field of marketing while also exploring in depth how marketing and business is done in Argentina. While living and studying in downtown Buenos Aires, students experience the city’s culture, a combination of European inspiration and Latin American heritage, by touring the city’s major sights, participating in tango lessons, and tasting the local cuisine. The program includes corporate visits, guest speakers by local faculty, a day excursion to an Argentinian ranch, and a trip to Mendoza, the wine area of the country to see local businesses implementing international marketing.